# Kalkulator Sederhana **CPL** = Total Spend / Jumlah Lead **CPA** = Total Spend / Jumlah Closing **CTR** = (Click / Impression) x 100% **CPC** = Total Spend / Click **CPM** = (Total Spend / Impression) x 1000 **ROAS** = Revenue / Total Spend Contoh: Spend 1.000.000, Lead 20 → CPL = 50.000 Revenue 3.000.000 → ROAS = 3